This research was sponsored by Cereal Club
Web 3 represents the next level of internet innovation that can transform how humanity interacts with each other online. That being said, a prolonged crypto bear market poses significant systemic risk to any company building in the Web 3 space.
Typical of a real builder, one ambitious company is zoomed out. Looking past the bear market, Cereal Club has a tasty plan to bridge the gap between the physical world and this new world of innovation, all the while keeping strong business fundamentals.
What is Web 3 and how is Cereal Club leading the way with an unprecedented concept? Let’s dive in, starting with the idea behind Web 3.
What is Web 3?
You will get a clear concept as we explain the stages of development of the internet:
Web 1 — This was the beginning of the Internet from the 1990s to the early 2000’s. Websites were static. The content was mostly written by the website’s owners, web developers and web designers.
Web 2 — This refers to the era that we are in now — most websites are dynamic. The majority of content on websites are entered by the users. Social media websites like TikTok, Twitter and Instagram are dominant. Even websites like Google, Amazon and Robinhood use this format. Tremendous volumes of data are collected about users to make this happen, and are stored in centralized data centers. Mega corporations own your data and profit from them.
Web 3 — Now let’s keep the best parts of Web 2, but decentralize them. Instead of a central corporation as the gatekeeper, social media networks will exist where individuals have sovereignty over their own data and its use. Thanks to the blockchain, and specifically cryptocurrency and NFTs, this is now possible.
Cereal Club Bridging the Gap for All
NFT’s are here to stay and Cereal Club aims to unlock their full potential on behalf of the next generation of consumers. Among other things, NFTs unlock 10x property rights for creators in the entertainment industry. Cereal Club aims to do its part to bring this innovation to the masses.
Cereal Club originally launched as a successful 10K collection on OpenSea, recently surpassing 2,300 ETH in trading volume. This was just the beginning, as the company prepares to launch cereal.com and its taste-bud approved roadmap to bring NFTs and the rest of the blockchain to the world.
Some people prefer the traditional ways of the physical world and some prefer the modern digital world. But most people on both sides of the equation, eat breakfast. Hard to get past this one, and the team behind Cereal Club is using this fact to unleash an irresistible strategy to bridge the gap between the real world and Web 3.
What’s Hot About Cereal Club?
I got a sneak peak at Cereal Club’s plans and here it is:
An Experience Just For You
On cereal.com, each user is provided with a custom dashboard. No more getting headaches from scrolling through spam on discord servers to find out when the next airdrop is for the users’ favorite projects.
For the tastiest experience one can savor, users sync their wallets to cereal.com through a secure API. The user thus gets notified when there is a relevant news piece or alert for a collection you are following or hold in your wallet.
Going deeper, the user interface will include customizable widgets to help users navigate Web 3. These include:
- News Widget
- NFT Market Widget
- NFT Top Collection Widget
- Gas Widget
- New Mint Widget
- Cereal Club Widget
- NFT Calendar Widget
- Allowlist Widget
- Portfolio Value Widget
Gamification, an online store and much, much more utility is coming to the platform later this year. But that’s not all users can literally sink their teeth into.
Real-Life Cereal
Cereal Club is coming out with a line of actual, real-world breakfast cereal. Their yummy plan for global NFT adoption includes a secret recipe that is set to disrupt the world of milk-soaked crunchy breakfast foods.
The cereal consumption market is MASSIVE. How big?
- In 2020, 283 million Americans consumed 2.7 billion boxes of cereal.
- 96% of consumers buy cereal every time they shop and 59% of cereal brands market to adults, the same adults that have the ability to purchase crypto and NFTs.
Cereal Club’s physical cereal line will amplify Web 3 ownership. Here’s how:
- Tasty cereals will be distributed to retail stores across the country. (This sounds small but setting this up took extensive preparation, logistics, supply chain and negotiation work to pull off.)
- Every morning there will be new satisfied eaters, spoonful by spoonful.
- As new consumers of all ages onboard, their familiarity and trust with Cereal Club will increase.
As consumers begin their day literally eating cereal, as they have for a hundred years, checking out their cereal box, QR codes on the box guide them to their own cereal.com dashboard. This will allow the skeptical, the doubter, the shy and the unanointed to learn about crypto and NFTs on their own time, and at their own pace.
Cereal Club seeks the path to onboarding new users with no pressure and with their stomachs satisfied.
Competition
One of their main competitors, a startup known as Magic Spoon, recently raised $75 million dollars in funding. This was done without a strong website like cereal.com and without NFTs; just by selling cereal online.
Cereal Club is focused on building out real-world products as the foundation, and following it by adding functionality using NFTs and cryptocurrency, the startup seeks to accomplish the best of both worlds – building in the innovative and space, while avoiding the brunt of the risk in this nascent market.
Outlook
Like other Web 3 companies, Cereal Club’s plans are bold. However, in stark difference with other projects I have seen out there, they have a very real-life use case fully worked out that is a foundation to their plans. Something most will agree on, breakfast. That also brings a real-life income stream to support the business’s essential activities.
Cereal is just the next, not the last building block, in Cereal Club’s quest to be the start of every consumer’s day and entry point into Web 3.
If you are hungry to participate in their breakfast plans, check out Cereal Club’s Twitter for updates!
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This content is for educational purposes only. It does not constitute trading advice. Past performance does not indicate future results. Do not invest more than you can afford to lose. The author of this article may hold assets mentioned in the piece.